The martech transformation in financial services: Improving the customer journey (EMEA Edition)

The integration of martech within the financial services sector heralds a significant shift in how institutions engage with customers and optimise their experiences.

Martech tools enable financial institutions to understand customer behaviour, anticipate needs and deliver personalised experiences across various touchpoints. Join Brightcove in an episode of MarTech Talk with Kevin Craine, who hosts a panel discussion where we'll explore what's happening in EMEA:

  • Where your current customer journey is failing to explain product complexity and intricacies
  • How best to use video at your key customer journey touchpoints
  • Which video activity is the most effective at achieving your goals

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